Latest Web Design News & Expert Advice

Staying within Legal Bounds

How to Make Sure Your Online and Website Marketing Strategy Stays within Legal Bounds

Staying within Legal Bounds
How to Make Sure Your Online and Website Marketing Strategy Stays within Legal Bounds

Any business knows full well that when they are marketing themselves – be it online or through traditional means – they cannot mislead their customers. Along with this, businesses have the responsibility to make sure that their marketing efforts are not deemed offensive or harmful to anyone. This falls under the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing, also referred to as the CAP Code. But aside from online marketing through websites or other advertising platforms, businesses also need to follow the code when it comes to what they say or promote on social media. So how are you supposed to comply with the regulations and stay within legal bounds when it comes to marketing and promotion online? Let’s find out.

Get to know the Code

Honestly speaking, the only way you can make sure that you stay within the bounds of the law when it comes to misleading, offensive, or harmful content is to get to know the Code. By getting to know the legal guidelines, not only are you making sure you are staying within the law – you are also inherently enhancing your reputation as a business. 

The guidelines should give you a good idea of how your company should ‘behave’ when it comes to marketing efforts and strategies such as direct mail marketing as well as online advertising, whether through your website or other platforms. And, if you make it a point to stick to these guidelines, you are less likely to make the more grievous error of failing to follow the rules for marketing under Distance Selling, Unfair Trading, and Data Protection.

Follow best practices 

The good news is that you have the chance to work closely with the ASA, or the Advertising Standards Authority, which is more than willing to guide you on how to go about marketing your business online. Even though they can’t fine you for not following best practices, they can still direct you to take down advertising as well as make your advertisements that have not followed best practices public. But here’s one point to remember as well: as long as you are not making unsubstantiated claims and are honest about what you are offering, there’s really no reason to worry.

Don’t exaggerate 

You have to be careful, however, with making exaggerations or claims without any evidence to support them. For instance, if you say that you have the most environmentally-friendly product in the UK, then you have to have proof to back it up. If not, you may potentially be in breach of the Code and even the regulations for unfair trading. 

The point is stay true to your claims, be honest, and make sure you market your company and brand in the proper way – and by doing this, complying with the CAP Code will be a breeze. 

Web Design Services

I Want A High Converting Website

So I get more business & leads

I Want A High Converting Website

I Need A High Converting Showcase Website

So I can sell more products / services

I Need A High Converting Showcase Website

I'm After World Class Support For My Website

So it's always up-to-date

I'm After World Class Support For My Website

These super-successful clients trust us to find them more customers online & You Can Too

Anglia IT Solutions
East Coast Self Storage
Entrepreneurs Circle
EOC Services
Gaswise
McDonnell Caravans
Rounce & Evans Property Management
Sandringham Apple Juice