Mistakes to Avoid When Redesigning Your Website
If you are planning to rebrand, revamp or redesign your website, it’s easy to make a few mistakes.
Key considerations before changing your website
Here’s what you should know about some major mistakes to avoid when rebranding or redesigning your website...
When it comes to the Internet, everyone knows that what’s in today may very well be obsolete tomorrow. That’s one main reason why businesses spend precious funds just to revamp and update their websites in order to make them viable to Internet users today.
Not knowing what to include
Nowadays, there are a few elements that are already considered must-haves for any good website. One of these is having a website that is mobile-friendly. If you’re launching a new and revamped site and it isn’t mobile-friendly, you might as well not re-launch it at all. The thing is, before you even design your website or have it designed, it’s important to do the proper research. Know what’s in, and what’s not. Know what’s necessary. And making sure your website is loaded with these necessary elements isn’t that expensive, either – you can always make use of different web platforms and website builders as well.
Neglecting your customers’ wants
It’s all well and good to make the effort to redesign and rebrand your website – but don’t forget your existing customers, either. If your website redesign is too far removed from what your customers are used to, it might actually turn them off. For instance, if you are a financial services firm and your existing website is on the formal side, making a new website which focuses on being informal may put off your customers and result in a negative reaction. Do your research first – ask customers what they expect from your business, and make their answers the basis for your website redesign and rebranding efforts.
Moving forward without testing
It’s only normal that you would be eager to launch your new website – after all, it’s a great opportunity for you to revamp your brand and image. But don’t make the mistake of moving forward without testing your website first. One point to remember, though, is this: don’t test your entire newly redesigned website versus your old one. Test it one element at a time. If this will take up too much effort and resources, you can always choose to test your most important and most crucial pages versus the new ones – the pages that visitors tend to stay in longer, and the pages which give your business the most profit. To make it easier, do some ‘heuristic testing.’ This is where you watch a group of individuals go through your new site so you will have a better idea of how they interact with it and confirm whether all the elements are working in the proper way.