Is Traffic to Your Website Decreasing? 3 Top Things To Do
If you’ve had your website a while and made it a point to have a good SEO strategy in the beginning, you will have noticed that your organic traffic will have ‘levelled off’ after some time.
This is no cause for worry; this just means that your website traffic has simply reached a normal plateau. But if you notice that traffic to your website has suddenly decreased, then you may have cause for concern. This phenomenon sometimes happens to businesses which no longer prioritise SEO - either they have forgotten about it, or they no longer implement it. So, what has happened, and what can you do?
Check for a penalty
First things first: you should check if you have actually received a Google ‘manual penalty’. Manual penalties aren’t common, although it’s easy to check for them. Go to the Google Search Console and you will see whether you have received a notification for a penalty or not. If you have been penalised, you need to address the reason why it happened. This is commonly because of plagiarised content or content that has been seen as spam.
Determine the issue
The next step (if you have no penalty) is to determine the actual issue regarding the decrease in traffic. Assess your website, as it might be your entire site, but, more often than not, it might be related to some keywords or a specific part or area. Once you find the source of the issue, then it’s time to focus on it.
Look out for competitors and bad links - you can also check if you have a new competitor you didn’t know about which is actually decreasing traffic to your site. They may have some SEO strategy that usurps yours, and it may be time to ramp up your own SEO strategies.
Another aspect you can check is your links, particularly their quantity and quality. For all you know, there may be new links which have appeared that are related to spam. If you find a bad link, you should get in touch with the webmaster so it can be removed or make use of the Google ‘disavow’ tool in order to take down the link.
Revamp your content
If you have checked for competitors and checked your links and have not found any cause for concern, then the problem might be with your own content. Have there been any changes to your site’s content recently, or have you made changes to the kind of content you have? If your site has content of poor quality, this may be affecting your organic traffic. Make sure to pay close attention to your content, revamp it, and make it something that visitors will like to read and absorb.