How to Create Truly Effective and Significant Website Copy for Your Site
Here is what you need to remember to create truly effective and significant website copy for your site.
Nowadays, it’s no longer enough to just have a website for your business. With the proliferation of websites out there, it’s essential for your website to have a niche of its own in the sector or industry you are involved in. But aside from making sure your website is well-designed with premium graphics, user-friendliness, easy navigation, and so on, it’s also important to pay attention to your website content.
First and foremost
What you should remember first and foremost is that your website content is not just there to present your visitors with information about your company and brand. Your website content needs to be able to engage your visitors as well as give your search engine rankings a significant boost.
Also, remember that your visitors are not patient. Their attention span is like a toddler’s attention span: if something does not grab their attention within a few seconds, they could just as easily click on the mouse and visit another site. So, in this regard, there’s one golden rule: always keep it as simple as possible.
Don’t try to be too clever
On a related note to keeping it simple: don’t try to be too clever. Yes, you’d like to impress your visitors more than anything else – but using highfaluting words and phrases will only discourage them from going further into your site. Make your writing simple and easy to understand as opposed to complex and convoluted. And, one more thing: have you ever visited a site and seen those boastful phrases like ‘The most wonderful product!’ or ‘The best sale ever!’? Stay away from phrases like those, as they don’t present facts. Users want facts, not boastful (and often unsubstantiated) claims. Keep your sentences short and to the point, and you’re more likely to attract visitors – and have them stay.
The importance of SEO
Whilst you’re in the business of trying to maximise your website content, you shouldn’t neglect the importance of SEO, either. Identify and use relevant keywords, titles, and alt tags so that content can actually be located and found. But try not to be too repetitive with your keywords – if you repeat them constantly, you may also end up attracting the notice of duplicate content filters from search engines.
The best way to do it
Long, rambling paragraphs won’t do it. The best way for you to design your website copy and content is to separate it into easy-to-read segments. Make use of headlines, overviews, and subheadings, as well as summaries and lists that are bulleted.
With all these factors in mind, you are well on your way to creating website content that is attractive, relevant, and easy to find.